The
Mass Magic Course, using an innovative, on-line
web course format, teaches the magic of mass media, advertising,
marketing and propaganda.
The prerequisite for the
Mass Magic Course is the
Astrological Magic Course.
Students who successfully complete the
Mass Magic Course will have a theoretical basis which can be practically applied
for understanding the workings of modern mass media, movies and television, advertising,
marketing, propaganda, and their application in the modern world.
One of the myths of the modern age is that
magic, which is seen as irrational superstition, has been conquered by science, when in
fact our society is permeated by magic. Professor Ioan Coulianu, in his
Eros and Magic in the Renaissance notes that magicians have not disappeared
in the modern world, "...they have simply been camouflaged in sober and legal guises...
Nowadays the magician busies himself with public relations, propaganda, market
research, sociological surveys, publicity, information, counterinformation and
misinformation, censorship, espionage and even cryptography..."
Eros and Magic in the Renaissance, page 104.
Despite the importance of mass media and its allied
fields, their current omnipresence and technical and empirical sophistication,
no cogent theoretical basis exists for understanding why and how they operate.
Renaissance philosophy and magic, particularly that of
Giordano Bruno, provides a philosophical framework, capable
of practical application. My article
Spoonful of Sugar provides a useful introduction
to the interaction of Renaissance magic and modern mass media.
Students of the Mass Magic Course will learn the
theory and philosophy of Giordano Bruno's magical bonding
as well as its practical application,
allowing them to use the insights gained through their study in understanding
and using the magic of modern mass media.